SEEDMONEY
Since 2013, a platform of entrepreneurs and investors.
A network of more than 180 members, including over 50 serial entrepreneurs, that has contributed to the creation, funding and development of numerous entrepreneurial projects.
AI as a social technology
AI is not a new technology. It is the language we are using to write the future.
LifeSolving rethinks processes, organizations and business models to turn AI into a real competitive advantage.
Continue01 / VISION
“We have only bits and pieces of information. But what we know for certain is that at some point in the early twenty-first century, all of humanity was united in celebration. We marveled at our own magnificence as we gave birth to AI.”
02 / PROVOCATION
Most companies are approaching AI the wrong way.
They treat it as a tool to be added to processes designed in another era.
They introduce platforms, experiment with applications and organize training. Yet their organization, decision flows and business models remain unchanged.
The real potential of artificial intelligence is not to do faster what we have always done.
It is to understand what no longer makes sense to keep doing in the same way.
03 / ORIGINS
LifeSolving was born where business, research and experimentation meet.
LifeSolving takes shape through collaboration with the Digital Transformation Laboratory at the University of Udine and through academic work on the role of large language models as a social technology.
The SeedMoney team — not the individual initiative of a single founder — turns this reflection into an entrepreneurial project, combining capabilities, method and more than ten years of experience supporting dozens of startups.
That experience was built by selecting opportunities, validating business models, building teams, financing ventures and supporting growth.
Part of this path continued within Nova Ventures, where venture building and acceleration became more structured through investment, governance and strategic development.
LifeSolving brings this reflection out of the laboratory and into companies.
A TEAM, NOT A SINGLE CONSULTANT
Experience built across SeedMoney, Nova Ventures and academic research comes together in a team used to turning ideas, technologies and market opportunities into real companies.
WHY THIS MATTERS
LifeSolving was not born from a theoretical exercise or a temporary experiment. It emerged from an ecosystem that combines entrepreneurship, capital, research and the development of new ventures.
NOVA VENTURES
Acceleration, governance and growth.
Part of this journey continued within Nova Ventures, where the building of new initiatives was strengthened through a more structured approach to acceleration, investment and strategic development.
UNIVERSITY OF UDINE
Applied research, not abstract theory.
Collaboration with the Digital Transformation Laboratory gives LifeSolving a precise academic foundation: large language models as a social technology and their impact on the real workings of companies.
05 / TRANSFORMATION
How it works today. How it could work tomorrow.
Every company contains activities, processes and decisions designed in an era when artificial intelligence did not exist. The question is not only how to make them more efficient. The question is whether it still makes sense to keep them as they are.
TODAY
- Information scattered across documents, emails, management systems and people.
- Repetitive work that consumes time and expertise.
- Processes built around the limits of the tools available.
- Decisions slowed by the difficulty of finding, comparing and interpreting data.
- Knowledge concentrated in a few people and fragile over time.
TOMORROW
- A body of information accessible through natural language.
- Operational and administrative activities that are automated, controlled and integrated.
- Processes redesigned around what has now become possible.
- Decisions supported by complete, immediately usable information.
- Business knowledge that grows, organizes itself and remains available.
LifeSolving works in the space between these two scenarios.
06 / METHOD
From idea to transformation.
Artificial intelligence creates value only when it enters the real processes of a company. LifeSolving therefore offers no standard solutions, but a complete path from initial analysis to practical adoption.
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01
Understand
We analyze processes, tools, data and information flows. We identify inefficiencies, repetitive tasks, scattered knowledge and organizational dependencies.
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02
Rethink
We do not simply digitize what already exists. We redesign processes around the possibilities offered by AI, automation and large language models.
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03
Experiment
We turn the most promising opportunities into a focused, rapid and measurable pilot project.
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04
Implement
We integrate the solution into the organization’s systems, tools and daily activities.
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05
Evolve
We measure results, improve solutions and identify new areas of transformation.
AI adoption is not a project with an end date. It is a new capability of the company.
07 / APPLICATIONS
What can change, in practical terms.
There is no single application of artificial intelligence. There are processes, decisions and activities that can be rethought.
01
Documents and knowledge
Query archives in natural language, compare versions and identify clauses, deadlines, anomalies and missing information.
02
Administrative work
Read and classify invoices, orders and mandates; verify matches; extract deadlines and automate repetitive activities.
03
Email and communication
Identify urgent requests and pending decisions, prepare contextual replies and turn complex exchanges into actionable summaries.
04
Data and decisions
Unify sources, interpret KPIs, build forecasts and highlight anomalies, risks and opportunities.
05
Sales processes
Qualify opportunities, prepare tailored proposals, integrate AI into CRM workflows and organize customer knowledge.
06
Strategic analysis
Assess markets, products, investments and acquisitions; compare scenarios and create decision documents.
07
Organization
Reduce dependency on individuals, make procedures and expertise accessible and redesign roles and workflows.
08
New products and services
Embed intelligent features, develop specialized assistants and agents, and create services that were previously impossible or uneconomic.
09
Planning and reporting
Prepare reports, business plans, updates and recurring documents with consistency, control and traceability.
10
Systems integration
Connect models, CRM, management systems, archives and email to build genuinely intelligent workflows.
11
Internal learning
Support onboarding, continuous training and access to procedures through assistants built on company knowledge.
12
Business models
Rethink value creation, relationships with customers and partners, and what the company can offer the market.
These are not products to buy.
They are examples of what becomes possible when we stop asking AI to adapt to the company and start rethinking the company through AI.
08 / REAL-WORLD LABS
Transformation becomes credible when it meets real organizations.
LifeSolving uses real operating environments to explore how artificial intelligence, automation and agentic workflows can redesign processes, organizations and decision-making.
The point is not to prove that a technology works in the abstract. It is to understand how it behaves inside complex systems, with customers, people, data, operating constraints and measurable outcomes.
HOSPITALITY & TRAVEL
CleanBnB as a real-world laboratory.
CleanBnB S.p.A., a company listed on Euronext Growth Milan and active in professional short- and medium-term rental management, provides a real and sufficiently complex operating environment in which to observe problems of scale, coordination, knowledge, automation and decision-making.
CleanBnB is not presented as a LifeSolving client. It is a real operating environment through which applied transformation hypotheses can be developed and tested.
3.154properties in portfolio
100+Italian locations
61.527stays managed H1 2026
€23,83Mgross booking H1 2026
09 / LEADERSHIP & FOUNDING TEAM
Track record before slogans.
LifeSolving originated as a collective initiative of the SeedMoney team. Its operating leadership connects that origin to an entrepreneurial track record built on real companies, investments and organizations.
CEO
Francesco Zorgno
Entrepreneur, investor and business executive working at the intersection of artificial intelligence, organizational transformation and entrepreneurship. Chairman & CEO of CleanBnB, founder of SeedMoney and President of Rescasa Lombardia.
LinkedIn ↗FOUNDING TEAM
SeedMoney
LifeSolving did not originate from the individual initiative of a single founder, but from the SeedMoney team, building on more than ten years of experience supporting, funding and developing dozens of startups and new ventures.
10 / APPLICATION
We select projects with high transformation potential.
LifeSolving works with companies where artificial intelligence can have a concrete impact on processes, organization or the business model.
The application helps us understand the challenge, assess the project’s potential and determine whether the conditions exist to build real change together.
11 / CHOICE
The future is not something to watch. It is something to choose.
Artificial intelligence is already changing how companies work, decide and build value. The question is not whether this transformation will arrive. The question is what role you will choose when it becomes obvious to everyone.
12 / CONTACT
Let us discuss the next change.
For collaborations, partnerships, research and entrepreneurial projects, write to us or use the application form.
hello@lifesolving.ai ↗ LifeSolving S.r.l.Via Giuseppe Frua 20
Milano (MI), Italy
P. IVA e C.F. 14821670966